WE USE SMART QUESTIONS TO GET EVEN SMARTER ANSWERS
Since 2010, we have used new, bespoke and traditional qualitative research methodologies to solve global brand and business challenges
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We design research programmes
that Always Ask Why at their hearts - that way insights are richer and therefore more useful to be able to transform brands
WHAT WE DO
QUALITATIVE RESEARCH
Focus groups
Depth interviews
Mini-groups / pairs
Online communities
Ethnographic methods
Accompanied shops
Experiential safaris
Multi-biometrics
Influencer engagement
STRATEGIC INSIGHT
Trends
Customer journey mapping
Personas
Typologies
Actionable recommendations
BRAND STRATEGY
Brand proposition development
Values development
Tone of voice
Sample messaging
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INNOVATION
Co-creation workshops
Product / Service concept developmentÂ
Consumer testing
Stakeholder feasibilityÂ
Pipeline building
WHO WE HAVE WORKED WITH
Coca Cola
Unilever
McDonald's
Danone
General Mills
Diageo
KP
Arla
Sky
Johnson & Johnson
Pfizer
Novartis
Haleon
VWFS
Barclays
Public Health England
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and more...
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